Your Google Business Profile is the most valuable real estate you control online. When someone in Calgary searches for your service, Google displays your Business Profile prominently in search results and on Google Maps. A properly optimized profile converts curious searchers into actual customers calling your business. Yet most Calgary businesses have barely-filled-out profiles that leave money on the table.
The first optimization is to ensure every single field is completed and accurate. Your business name, address, phone number, website, hours, and service areas must all be filled in. But go beyond the basics — use the description field to write a compelling summary that includes keywords your potential customers are actually searching for. Instead of "We are a plumbing company," write "Licensed plumber serving southwest Calgary — emergency repairs, installations, and maintenance for residential homes." This helps Google understand what you do and makes your profile more likely to appear for relevant searches.
Upload new photos and videos consistently. The Google Business Profile algorithm favors businesses that are actively updating their content. Upload photos of your team, your services in action, completed projects, and your physical location. A local restaurant in Calgary should upload photos of dishes, the dining area, and special events. These visual elements make your profile more compelling and increase the likelihood that searchers will call you instead of a competitor with a boring, text-only profile.
Respond to every single review within 24 hours. Google's algorithm tracks how actively you engage with reviews, and businesses that respond promptly receive ranking boosts. Thank customers for positive reviews, and professionally address negative reviews by offering solutions. This demonstrates to potential customers that you care about their experience, and it signals to Google that your business is actively managed.
Post updates and Q&A content directly to your profile. The Google Business Profile has a "posts" feature that allows you to share time-limited content — perfect for announcing promotions, seasonal specials, or new services. Use the Q&A section to answer common customer questions before they even contact you. A Calgary HVAC company might post about spring maintenance specials or answer "What is the best temperature to set my thermostat?" These engagement signals boost your visibility and get more qualified calls from people who already know what they want.
Want to maximize your Google Business Profile? Get a free audit of your profile or reach out to Grizzly Agency to develop a local SEO strategy that gets your Calgary business more calls.
